Why 'Hydroponic' Doesn't Sell: Lessons from Growy

https://eutrema.co.uk/shop/fertiliser/liquid-gold-unique-complete-fertiliser/Dr. Russell Sharp reports from the World Congress for Vertical Farming after visiting Growy. He focuses on labeling, packaging, shelf life, and why customers prioritize "pesticide-free" and "no need to wash" over the word "hydroponic."

The episode also explores supermarket placement, packaging visibility, and how distribution and branding often matter more than technology when it comes to market success.